About Us

Precision Marketing, Real Growth

The Story Behind Niche & Needle

At Niche & Needle Marketing, we are passionate about helping businesses reach their full potential by finding and targeting the right audience with precision and purpose. Founded by Camden Olivero, a seasoned entrepreneur and growth strategist, we focus on optimizing your brand’s reach, messaging, and impact—cutting through the noise to connect with your niche audience as if finding them with a needle.

After years of entrepreneurial success and leading innovative ventures, Camden Olivero recognized a persistent challenge faced by businesses: navigating a crowded digital landscape to achieve measurable growth.

 With expertise spanning scalable growth strategies, digital marketing, app development, and event marketing, Camden built Niche & Needle to deliver straightforward, results-driven solutions.

Growth-Focused Strategists

Our team prioritizes measurable growth by identifying and optimizing the most impactful channels for your business, ensuring every effort directly drives results.

We Love To ExploreTailored Strategies

We design marketing plans that align with your business goals and target customer personas, delivering personalized approaches that resonate and convert

Community Impact

With a mission-driven approach, we support local communities and empower businesses to make a meaningful difference.

Localized Strategy Focus

We specialize in developing strategies that are deeply rooted in your specific market, helping your business thrive by connecting with the right audience at the right time.

Your Dream. Our Mission.

Our Mission

To empower businesses to focus on what they do best while we handle the heavy lifting of targeted, impactful marketing strategies. At Niche & Needle, we believe in:

  • Precision: Crafting campaigns that speak directly to your ideal audience.
  • Clarity: Delivering transparent, measurable results—no fluff, no false promises.
  • Partnership: Working closely with you to ensure our strategies align with your vision and goals.

Meet Camden Olivero

With years of experience building brands and empowering businesses, Camden brings a unique combination of entrepreneurial expertise and marketing precision to every client. Highlights include:

  • Co-founding Clotheslyne, a peer-to-peer laundry service operating in multiple markets across the U.S.
  • Leading fundraising campaigns that raised over $150,000 and supported community programs.
  • Extensive experience in developing omnichannel strategies, ensuring consistent messaging and engagement across digital, social, and in-person platforms.
  • Crafting scalable growth strategies that help businesses thrive in competitive markets.

Camden Olivero

Owner & Growth Strategist

Our Success Is Rooted in Helping You Achieve Yours

We Work for You

At Niche & Needle Marketing, our clients are at the heart of everything we do. We focus on delivering real results that drive your business forward. Whether it’s growing your reach, connecting with your audience, or achieving measurable growth, we are dedicated to your success.

Do you want to grow your business?

we can do it together