Marketing, Automation & Growth Systems
Results That Move The Needle
Niche & Needle helps businesses grow through paid media, SEO, content, email, automation, AI workflows, and custom technology built around measurable outcomes.
Featured on
Proof That Moves The Needle
Home Services Lead Gen
Targeted Google Search campaigns built to generate qualified calls and measurable revenue growth.
$20,000
35
12.3
10.4
Social Media Growth
Strategic content designed to grow reach and drive measurable business growth across platforms.
473
8
325
300%
Automated Lead Nurture
60 Seconds
18
38
27
Our Services
We solve real problems using
01
Reach
Put the business in front of the right audience
Growth starts with visibility. Strategic search marketing, paid media, local optimization, and digital positioning ensure businesses are discovered by high intent customers when it matters most.
02
Attract
Build attention that converts into trust
Attention is easy to capture and difficult to hold. Strong creative, compelling storytelling, and consistent messaging help brands connect with audiences in ways that build credibility, create demand, and turn interest into action.
03
Convert
Turn traffic into measurable revenue
Visibility creates opportunity, but conversion drives growth. High performing websites, optimized landing pages, intelligent funnels, and seamless customer journeys transform interest into qualified leads, booked calls, and paying customers.
04
Re-Engage
Stay top of mind and drive repeat business
The first conversion is only the beginning. Strategic follow up, automated communication, personalized nurturing, and remarketing systems keep brands connected to their audience, increase customer lifetime value, and turn one time buyers into loyal advocates.
About me
Meet Camden Olivero
Camden Olivero is the founder of Niche & Needle Marketing, built from firsthand experience growing companies, managing campaigns, and creating systems that turn marketing into measurable business growth.
Before launching Niche & Needle, Camden co founded Clotheslyne, a peer to peer laundry service that operated across multiple markets, generated over $700,000 in annual revenue, raised funding, and participated in accelerator programs including Techstars NYC.
That startup background shaped the way Niche & Needle operates today: practical strategy, lean execution, clear reporting, and marketing systems built around revenue.
Highlights include:
• Co founded Clotheslyne, a venture backed laundry marketplace operating across multiple U.S. markets
• Helped scale Clotheslyne through paid ads, app growth, customer acquisition, local market expansion, and operational systems
• Built Niche & Needle to support owner led businesses with paid media, SEO, content, email, automation, AI workflows, and web development
• Developed growth systems for local businesses, service companies, healthcare brands, chambers, events, and community organizations
• Focused on measurable outcomes including leads, booked calls, customer retention, reporting visibility, and operational efficiency
Testimonials
What our clients have to say
“Camden and his team just recently have taken over my businesses (URATO landscaping, LLC) marketing and social media!! Within just a few weeks, the companies, social media presence and reach has dramatically increased! Our followers are loving the new content and looking forward for more each day! I highly recommend them for any size businesses marketing needs! Keep up the good work!!”
Chris Urato
Owner, Urato Landscaping
“I’m thrilled to be working with Camden to bring my doll shop The Wizard of Dollz to the public. He is professional, has fantastic ideas for videos, he puts great thought into bringing my visions to life. I highly recommend Niche and Needle Marketing for all your social media needs.”
Michele Severino
Owner, Wizard of Dollz
“Working with Camden has been a great experience and I highly recommend his marketing services. In the short time that we’ve been working together on running Google ads we have already quadrupled the results that I was getting from my previous team. He’s a great listener and he understands what my company needs to grow. Highly recommend!”
Cindy Allyn
Owner, Farm Body Skin Care & Sustainafillery
“An absolute game changer for our business! Very creative but also so patient and supportive throughout the entire process. Thanks to his strategies and content ideas, we’ve seen real growth and engagement on our social media platforms. We highly recommend him to anyone looking to take their online presence to the next level!”
Dominick Igneri
Owner, New Street Laundry
“Working with Camden from Niche and Needle Marketing was an absolute pleasure! He went above and behind to bring our new website to life!! We are very happy we used Niche and Needle Marketing. I will recommend them to all my friends!”
Amy Carchietta
Manager, New Street Lounge
FAQs
Everything you need to know
What services does Niche & Needle Marketing offer?
Niche & Needle Marketing is a full service digital marketing agency helping businesses grow through Google Ads, social media marketing, video production, website development, SEO, email marketing, CRM management, and marketing automation. We focus on connecting these services into one strategy designed to generate leads and measurable business growth.
What areas does Niche & Needle Marketing serve?
Niche & Needle Marketing is based in Orange County, New York and works with businesses throughout the Hudson Valley, including Orange County, Sullivan County, Ulster County, Dutchess County, and surrounding communities. We also work with businesses throughout New York and across the United States.
What types of businesses do you work with?
We primarily work with established small and midsized businesses that are ready to grow. Our clients include home service companies, contractors, professional service businesses, restaurants, healthcare organizations, industrial companies, local retailers, nonprofits, chambers of commerce, and other B2B and B2C organizations.
Can you manage Google Ads and track the leads they generate?
Yes. We create and manage Google Search Ads and other paid advertising campaigns with conversion tracking built into the strategy. Depending on the business, we can track phone calls, form submissions, leads, booked customers, and revenue to better understand which campaigns are actually generating results.
Do you provide social media management and video production?
Yes. We provide social media management and on site video production for businesses throughout the Hudson Valley. Our team can develop content ideas, write scripts, film at your business or job sites, edit short form videos, create supporting content, and manage publishing across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
Can you help my business rank higher on Google?
Yes. Our SEO services focus on improving your website’s visibility for the services and locations your customers are searching for. This can include local SEO, service pages, location pages, website optimization, content development, internal linking, Google Business Profile strategy, and ongoing SEO improvements.
How is Niche & Needle different from other digital marketing agencies?
Niche & Needle focuses on connecting marketing activity to actual business results. Instead of treating your website, advertising, social media, email, CRM, and analytics as separate services, we look at how they work together to generate and nurture opportunities. Our goal is to become an extension of your business and build a marketing system that can be measured, improved, and scaled over time.